Niños de Ahora experienced a massive 92.94% quarter of quarter growth after we scaled their ad spend. Taking advantage of the new years’ resolutions, we scaled up the account by almost 20% while decreasing the cost per acquisition by 34%.
We leveraged different strategies on Facebook, including a deep dive analysis of interest targeting. In addition, we focused our efforts on cold traffic by testing different hooks, creatives, and copies.
We developed solid strategies on creatives that directly addressed the pain points of the avatars. We also used dynamic creative testing to identify what creative combinations worked best according to the target country.
The ad variations allowed us to learn what worked and what did not work. This information is equally important when we scale up any account. Due to our experience working with info products in the US, we expanded the number of purchasers in states including Florida, California, and Texas.